Tuesday, October 13, 2009

“Daughter of Ahmadinejad Adviser Seeks Asylum in Germany - FOX News” plus 4 more

“Daughter of Ahmadinejad Adviser Seeks Asylum in Germany - FOX News” plus 4 more


Daughter of Ahmadinejad Adviser Seeks Asylum in Germany - FOX News

Posted: 13 Oct 2009 09:34 AM PDT

BERLIN —  The daughter of a top adviser to Iranian President Mahmoud Ahmadinejad has applied for asylum in Germany, organizers of a film festival that she was attending said Tuesday.

Narges Kalhor, the daughter of Ahmadinejad's adviser on cultural and media affairs, submitted her asylum application to authorities in southern Germany, Nuremberg Human Rights Film Festival spokesman Matthias Rued said.

Her father, Mahdi Kalhor, has been seen as a close ally of Ahmadinejad since early this decade.

In an interview with fellow Iranian filmmaker Hana Makhmalbaf posted on YouTube on Monday, Narges Kalhor said she did not believe her father knew about her plans.

"I'm certain he hasn't seen my film or know about this festival or where I am," she said. "I came from my own desire, for cinema, and I have to continue."

Narges Kalhor had been at the Nuremberg festival to present her film "Darkhish," or "The Rake," which condemns the use of torture and the barbarity of totalitarianism.

Mahdi Kalhor told Iran's official IRNA news agency that he knew nothing about details of his daughter's films or her plans to leave the country.

He blamed the Iranian opposition for supporting her attempts to challenge the government.

"This issue is one of the symbols of a media and soft war that opposition has launched," the agency quoted Mahdi Kalhor as saying.

He also told IRNA he had divorced Narges' mother a year ago over differences of opinion, saying she was a zealous opponent of Ahmadinejad. Narges had been living with her mother.

In the video, Narges Kalhor appears wearing a green scarf — the color of the Iranian opposition — draped about her neck and expresses support for the reform movement.

She said that, while she and her father have differing opinions, she hoped he would support her and possibly even change his mind.

"Any moment, a person can change," Narges Kalhor said. "At any time, a person can have a moment of calm and think about what the correct path is."

"Just a little solitude can open our eyes to the world and we can decide, this is the correct path, the path of these millions of people who went to the streets asking for freedom."

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Combating Deforestation - UN News Centre

Posted: 13 Oct 2009 02:13 PM PDT

Core Publications
Agenda 21

Links to Agenda 21 Chapters

 

Section II
Conservation & Management of Resources for Development
Chapter 11

Combating Deforestation

PROGRAMME AREAS

A. Sustaining the multiple roles and functions of all types of forests, forest lands and woodlands

Basis for action

11.1. There are major weaknesses in the policies, methods and mechanisms adopted to support and develop the multiple ecological, economic, social and cultural roles of trees, forests and forest lands. Many developed countries are confronted with the effects of air pollution and fire damage on their forests. More effective measures and approaches are often required at the national level to improve and harmonize policy formulation, planning and programming; legislative measures and instruments; development patterns; participation of the general public, especially women and indigenous people; involvement of youth; roles of the private sector, local organizations, non-governmental organizations and cooperatives; development of technical and multidisciplinary skills and quality of human resources; forestry extension and public education; research capability and support; administrative structures and mechanisms, including intersectoral coordination, decentralization and responsibility and incentive systems; and dissemination of information and public relations. This is especially important to ensure a rational and holistic approach to the sustainable and environmentally sound development of forests. The need for securing the multiple roles of forests and forest lands through adequate and appropriate institutional strengthening has been repeatedly emphasized in many of the reports, decisions and recommendations of FAO, ITTO, UNEP, the World Bank, IUCN and other organizations.

Objectives

11.2. The objectives of this programme area are as follows:

(a) To strengthen forest-related national institutions, to enhance the scope and effectiveness of activities related to the management, conservation and sustainable development of forests, and to effectively ensure the sustainable utilization and production of forests' goods and services in both the developed and the developing countries; by the year 2000, to strengthen the capacities and capabilities of national institutions to enable them to acquire the necessary knowledge for the protection and conservation of forests, as well as to expand their scope and, correspondingly, enhance the effectiveness of programmes and activities related to the management and development of forests;

(b) To strengthen and improve human, technical and professional skills, as well as expertise and capabilities to effectively formulate and implement policies, plans, programmes, research and projects on management, conservation and sustainable development of all types of forests and forest-based resources, and forest lands inclusive, as well as other areas from which forest benefits can be derived.

Activities

A) Management-related activities

11.3 Governments at the appropriate level, with the support of regional, subregional and international organizations, should, where necessary, enhance institutional capability to promote the multiple roles and functions of all types of forests and vegetation inclusive of other related lands and forest-based resources in supporting sustainable development and environmental conservation in all sectors. This should be done, wherever possible and necessary, by strengthening and/or modifying the existing structures and arrangements, and by improving cooperation and coordination of their respective roles. Some of the major activities in this regard are as follows:

(a) Rationalizing and strengthening administrative structures and mechanisms, including provision of adequate levels of staff and allocation of responsibilities, decentralization of decision-making, provision of infrastructural facilities and equipment, intersectoral coordination and an effective system of communication;

(b) Promoting participation of the private sector, labour unions, rural cooperatives, local communities, indigenous people, youth, women, user groups and non-governmental organizations in forest-related activities, and access to information and training programmes within the national context;

(c) Reviewing and, if necessary, revising measures and programmes relevant to all types of forests and vegetation, inclusive of other related lands and forest-based resources, and relating them to other land uses and development policies and legislation; promoting adequate legislation and other measures as a basis against uncontrolled conversion to other types of land uses;

(d) Developing and implementing plans and programmes, including definition of national and, if necessary, regional and subregional goals, programmes and criteria for their implementation and subsequent improvement;

(e) Establishing, developing and sustaining an effective system of forest extension and public education to ensure better awareness, appreciation and management of forests with regard to the multiple roles and values of trees, forests and forest lands;

(f) Establishing and/or strengthening institutions for forest education and training, as well as forestry industries, for developing an adequate cadre of trained and skilled staff at the professional, technical and vocational levels, with emphasis on youth and women;

(g) Establishing and strengthening capabilities for research related to the different aspects of forests and forest products, for example, on the sustainable management of forests, research on biodiversity, on the effects of air-borne pollutants, on traditional uses of forest resources by local populations and indigenous people, and on improving market returns and other non-market values from the management of forests.

B) Data and information

11.4. Governments at the appropriate level, with the assistance and cooperation of international, regional, subregional and bilateral agencies, where relevant, should develop adequate databases and baseline information necessary for planning and programme evaluation. Some of the more specific activities include the following:

(a) Collecting, compiling and regularly updating and distributing information on land classification and land use, including data on forest cover, areas suitable for afforestation, endangered species, ecological values, traditional/indigenous land use values, biomass and productivity, correlating demographic, socio-economic and forest resources information at the micro- and macro-levels, and undertaking periodic analyses of forest programmes;

(b) Establishing linkages with other data systems and sources relevant to supporting forest management, conservation and development, while further developing or reinforcing existing systems such as geographic information systems, as appropriate;

(c) Creating mechanisms to ensure public access to this information.

C) International and regional cooperation and coordination

11.5. Governments at the appropriate level and institutions should cooperate in the provision of expertise and other support and the promotion of international research efforts, in particular with a view to enhancing transfer of technology and specialized training and ensuring access to experiences and research results. There is need for strengthening coordination and improving the performance of existing forest-related international organizations in providing technical cooperation and support to interested countries for the management, conservation and sustainable development of forests.

Means of implementation

A) Financial and cost evaluation

11.6. The secretariat of the Conference has estimated the average total annual cost (1993-2000) of implementing the activities of this programme to be about $2.5 billion, including about $860 million from the international community on grant or concessional terms. These are indicative and order-of-magnitude estimates only and have not been reviewed by Governments. Actual costs and financial terms, including any that are non-concessional, will depend upon, inter alia, the specific strategies and programmes Governments decide upon for implementation.

B) Scientific and technological means

11.7. The planning, research and training activities specified will form the scientific and technological means for implementing the programme, as well as its output. The systems, methodology and know-how generated by the programme will help improve efficiency. Some of the specific steps involved should include:

(a) Analysing achievements, constraints and social issues for supporting programme formulation and implementation;

(b) Analysing research problems and research needs, research planning and implementation of specific research projects;

(c) Assessing needs for human resources, skill development and training;

(d) Developing, testing and applying appropriate methodologies/approaches in implementing forest programmes and plans.

C) Human resource development

11.8. The specific components of forest education and training will effectively contribute to human resource development. These include:

(a) Launching of graduate and post-graduate degree, specialization and research programmes;

(b) Strengthening of pre-service, in-service and extension service training programmes at the technical and vocational levels, including training of trainers/teachers, and developing curriculum and teaching materials/methods;

(c) Special training for staff of national forest-related organizations in aspects such as project formulation, evaluation and periodical evaluations.

D) Capacity-building

11.9. This programme area is specifically concerned with capacity-building in the forest sector and all programme activities specified contribute to that end. In building new and strengthened capacities, full advantage should be taken of the existing systems and experience.

B. Enhancing the protection, sustainable management and conservation of all forests, and the greening of degraded areas, through forest rehabilitation, afforestation, reforestation and other rehabilitative means

Basis for action

11.10. Forests world wide have been and are being threatened by uncontrolled degradation and conversion to other types of land uses, influenced by increasing human needs; agricultural expansion; and environmentally harmful mismanagement, including, for example, lack of adequate forest-fire control and anti-poaching measures, unsustainable commercial logging, overgrazing and unregulated browsing, harmful effects of airborne pollutants, economic incentives and other measures taken by other sectors of the economy. The impacts of loss and degradation of forests are in the form of soil erosion; loss of biological diversity, damage to wildlife habitats and degradation of watershed areas, deterioration of the quality of life and reduction of the options for development.

11.11. The present situation calls for urgent and consistent action for conserving and sustaining forest resources. The greening of suitable areas, in all its component activities, is an effective way of increasing public awareness and participation in protecting and managing forest resources. It should include the consideration of land use and tenure patterns and local needs and should spell out and clarify the specific objectives of the different types of greening activities.

Objectives

11.12. The objectives of this programme area are as follows:

(a) To maintain existing forests through conservation and management, and sustain and expand areas under forest and tree cover, in appropriate areas of both developed and developing countries, through the conservation of natural forests, protection, forest rehabilitation, regeneration, afforestation, reforestation and tree planting, with a view to maintaining or restoring the ecological balance and expanding the contribution of forests to human needs and welfare;

(b) To prepare and implement, as appropriate, national forestry action programmes and/or plans for the management, conservation and sustainable development of forests. These programmes and/or plans should be integrated with other land uses. In this context, country-driven national forestry action programmes and/or plans under the Tropical Forestry Action Programme are currently being implemented in more than 80 countries, with the support of the international community;

(c) To ensure sustainable management and, where appropriate, conservation of existing and future forest resources;

(d) To maintain and increase the ecological, biological, climatic, socio-cultural and economic contributions of forest resources;

(e) To facilitate and support the effective implementation of the non-legally binding authoritative statement of principles for a global consensus on the management, conservation and sustainable development of all types of forests, adopted by the United Nations Conference on Environment and Development, and on the basis of the implementation of these principles to consider the need for and the feasibility of all kinds of appropriate internationally agreed arrangements to promote international cooperation on forest management, conservation and sustainable development of all types of forests, including afforestation, reforestation and rehabilitation.

Activities

A) Management-related activities

11.13. Governments should recognize the importance of categorizing forests, within the framework of long-term forest conservation and management policies, into different forest types and setting up sustainable units in every region/watershed with a view to securing the conservation of forests. Governments, with the participation of the private sector, non-governmental organizations, local community groups, indigenous people, women, local government units and the public at large, should act to maintain and expand the existing vegetative cover wherever ecologically, socially and economically feasible, through technical cooperation and other forms of support. Major activities to be considered include:

(a) Ensuring the sustainable management of all forest ecosystems and woodlands, through improved proper planning, management and timely implementation of silvicultural operations, including inventory and relevant research, as well as rehabilitation of degraded natural forests to restore productivity and environmental contributions, giving particular attention to human needs for economic and ecological services, wood-based energy, agroforestry, non-timber forest products and services, watershed and soil protection, wildlife management, and forest genetic resources;

(b) Establishing, expanding and managing, as appropriate to each national context, protected area systems, which includes systems of conservation units for their environmental, social and spiritual functions and values, including conservation of forests in representative ecological systems and landscapes, primary old-growth forests, conservation and management of wildlife, nomination of World Heritage Sites under the World Heritage Convention, as appropriate, conservation of genetic resources, involving in situ and ex situ measures and undertaking supportive measures to ensure sustainable utilization of biological resources and conservation of biological diversity and the traditional forest habitats of indigenous people, forest dwellers and local communities;

(c) Undertaking and promoting buffer and transition zone management;

(d) Carrying out revegetation in appropriate mountain areas, highlands, bare lands, degraded farm lands, arid and semi-arid lands and coastal areas for combating desertification and preventing erosion problems and for other protective functions and national programmes for rehabilitation of degraded lands, including community forestry, social forestry, agroforestry and silvipasture, while also taking into account the role of forests as national carbon reservoirs and sinks;

(e) Developing industrial and non-industrial planted forests in order to support and promote national ecologically sound afforestation and reforestation/regeneration programmes in suitable sites, including upgrading of existing planted forests of both industrial and non-industrial and commercial purpose to increase their contribution to human needs and to offset pressure on primary/old growth forests. Measures should be taken to promote and provide intermediate yields and to improve the rate of returns on investments in planted forests, through interplanting and underplanting valuable crops;

(f) Developing/strengthening a national and/or master plan for planted forests as a priority, indicating, inter alia, the location, scope and species, and specifying areas of existing planted forests requiring rehabilitation, taking into account the economic aspect for future planted forest development, giving emphasis to native species;

(g) Increasing the protection of forests from pollutants, fire, pests and diseases and other human-made interferences such as forest poaching, mining and unmitigated shifting cultivation, the uncontrolled introduction of exotic plant and animal species, as well as developing and accelerating research for a better understanding of problems relating to the management and regeneration of all types of forests; strengthening and/or establishing appropriate measures to assess and/or check inter-border movement of plants and related materials;

(h) Stimulating development of urban forestry for the greening of urban, peri-urban and rural human settlements for amenity, recreation and production purposes and for protecting trees and groves;

(i) Launching or improving opportunities for particpation of all people, including youth, women, indigenous people and local communities in the formulation, development and implementation of forest-related programmes and other activities, taking due account of the local needs and cultural values;

(j) Limiting and aiming to halt destructive shifting cultivation by addressing the underlying social and ecological causes.

B) Data and information

11.14. Management-related activities should involve collection, compilation and analysis of data/information, including baseline surveys. Some of the specific activities include the following:

(a) Carrying out surveys and developing and implementing land-use plans for appropriate greening/planting/afforestation/reforestation/forest rehabilitation;

(b) Consolidating and updating land-use and forest inventory and management information for management and land-use planning of wood and non-wood resources, including data on shifting cultivation and other agents of forest destruction;

(c) Consolidating information on genetic resources and related biotechnology, including surveys and studies, as necessary;

(d) Carrying out surveys and research on local/indigenous knowledge of trees and forests and their uses to improve the planning and implementation of sustainable forest management;

(e) Compiling and analysing research data on species/site interaction of species used in planted forests and assessing the potential impact on forests of climatic change, as well as effects of forests on climate, and initiating in-depth studies on the carbon cycle relating to different forest types to provide scientific advice and technical support;

(f) Establishing linkages with other data/information sources that relate to sustainable management and use of forests and improving access to data and information;

(g) Developing and intensifying research to improve knowledge and understanding of problems and natural mechanisms related to the management and rehabilitation of forests, including research on fauna and its interrelation with forests;

(h) Consolidating information on forest conditions and site-influencing immissions and emissions.

C) International and regional cooperation and coordination

11.15. The greening of appropriate areas is a task of global importance and impact. The international and regional community should provide technical cooperation and other means for this programme area. Specific activities of an international nature, in support of national efforts, should include the following:

(a) Increasing cooperative actions to reduce pollutants and trans-boundary impacts affecting the health of trees and forests and conservation of representative ecosystems;

(b) Coordinating regional and subregional research on carbon sequestration, air pollution and other environmental issues;

(c) Documenting and exchanging information/experience for the benefit of countries with similar problems and prospects;

(d) Strengthening the coordination and improving the capacity and ability of intergovernmental organizations such as FAO, ITTO, UNEP and UNESCO to provide technical support for the management, conservation and sustainable development of forests, including support for the negotiation of the International Tropical Timber Agreement of 1983, due in 1992/93.

Means of implementation

A) Financial and cost evaluation

11.16. The secretariat of the Conference has estimated the average total annual cost (1993-2000) of implementing the activities of this programme to be about $10 billion, including about $3.7 billion from the international community on grant or concessional terms. These are indicative and order-of-magnitude estimates only and have not been reviewed by Governments. Actual costs and financial terms, including any that are non-concessional, will depend upon, inter alia, the specific strategies and programmes Governments decide upon for implementation.

B) Scientific and technological means

11.17. Data analysis, planning, research, transfer/development of technology and/or training activities form an integral part of the programme activities, providing the scientific and technological means of implementation. National institutions should:

(a) Develop feasibility studies and operational planning related to major forest activities;

(b) Develop and apply environmentally sound technology relevant to the various activities listed;

(c) Increase action related to genetic improvement and application of biotechnology for improving productivity and tolerance to environmental stress and including, for example, tree breeding, seed technology, seed procurement networks, germ-plasm banks, "in vitro" techniques, and in situ and ex situ conservation.

C) Human resource development

11.18. Essential means for effectively implementing the activities include training and development of appropriate skills, working facilities and conditions, public motivation and awareness. Specific activities include:

(a) Providing specialized training in planning, management, environmental conservation, biotechnology etc.;

(b) Establishing demonstration areas to serve as models and training facilities;

(c) Supporting local organizations, communities, non-governmental organizations and private land owners, in particular women, youth, farmers and indigenous people/shifting cultivators, through extension and provision of inputs and training.

D) Capacity-building

11.19. National Governments, the private sector, local organizations/communities, indigenous people, labour unions and non-governmental organizations should develop capacities, duly supported by relevant international organizations, to implement the programme activities. Such capacities should be developed and strengthened in harmony with the programme activities. Capacity-building activities include policy and legal frameworks, national institution building, human resource development, development of research and technology, development of infrastructure, enhancement of public awareness etc.

C. Promoting efficient utilization and assessment to recover the full valuation of the goods and services provided by forests, forest lands and woodlands

Basis for action

11.20. The vast potential of forests and forest lands as a major resource for development is not yet fully realized. The improved management of forests can increase the production of goods and services and, in particular, the yield of wood and non-wood forest products, thus helping to generate additional employment and income, additional value through processing and trade of forest products, increased contribution to foreign exchange earnings, and increased return on investment. Forest resources, being renewable, can be sustainably managed in a manner that is compatible with environmental conservation. The implications of the harvesting of forest resources for the other values of the forest should be taken fully into consideration in the development of forest policies. It is also possible to increase the value of forests through non-damaging uses such as eco-tourism and the managed supply of genetic materials. Concerted action is needed in order to increase people's perception of the value of forests and of the benefits they provide. The survival of forests and their continued contribution to human welfare depends to a great extent on succeeding in this endeavour.

Objectives

11.21. The objectives of this programme area are as follows:

(a) To improve recognition of the social, economic and ecological values of trees, forests and forest lands, including the consequences of the damage caused by the lack of forests; to promote methodologies with a view to incorporating social, economic and ecological values of trees, forests and forest lands into the national economic accounting systems; to ensure their sustainable management in a way that is consistent with land use, environmental considerations and development needs;

(b) To promote efficient, rational and sustainable utilization of all types of forests and vegetation inclusive of other related lands and forest-based resources, through the development of efficient forest-based processing industries, value-adding secondary processing and trade in forest products, based on sustainably managed forest resources and in accordance with plans that integrate all wood and non-wood values of forests;

(c) To promote more efficient and sustainable use of forests and trees for fuelwood and energy supplies;

(d) To promote more comprehensive use and economic contributions of forest areas by incorporating eco-tourism into forest management and planning.

Activities

A) Management-related activities

11.22. Governments, with the support of the private sector, scientific institutions, indigenous people, non-governmental organizations, cooperatives and entrepreneurs, where appropriate, should undertake the following activities, properly coordinated at the national level, with financial and technical cooperation from international organizations:

(a) Carrying out detailed investment studies, supply-demand harmonization and environmental impact analysis to rationalize and improve trees and forest utilization and to develop and establish appropriate incentive schemes and regulatory measures, including tenurial arrangements, to provide a favourable investment climate and promote better management;

(b) Formulating scientifically sound criteria and guidelines for the management, conservation and sustainable development of all types of forests;

(c) Improving environmentally sound methods and practices of forest harvesting, which are ecologically sound and economically viable, including planning and management, improved use of equipment, storage and transportation to reduce and, if possible, maximize the use of waste and improve value of both wood and non-wood forest products;

(d) Promoting the better use and development of natural forests and woodlands, including planted forests, wherever possible, through appropriate and environmentally sound and economically viable activities, including silvicultural practices and management of other plant and animal species;

(e) Promoting and supporting the downstream processing of forest products to increase retained value and other benefits;

(f) Promoting/popularizing non-wood forest products and other forms of forest resources, apart from fuelwood (e.g., medicinal plants, dyes, fibres, gums, resins, fodder, cultural products, rattan, bamboo) through programmes and social forestry/participatory forest activities, including research on their processing and uses;

(g) Developing, expanding and/or improving the effectiveness and efficiency of forest-based processing industries, both wood and non-wood based, involving such aspects as efficient conversion technology and improved sustainable utilization of harvesting and process residues; promoting underutilized species in natural forests through research, demonstration and commercialization; promoting value-adding secondary processing for improved employment, income and retained value; and promoting/improving markets for, and trade in, forest products through relevant institutions, policies and facilities;

(h) Promoting and supporting the management of wildlife, as well as eco-tourism, including farming, and encouraging and supporting the husbandry and cultivation of wild species, for improved rural income and employment, ensuring economic and social benefits without harmful ecological impacts;

(i) Promoting appropriate small-scale forest-based enterprises for supporting rural development and local entrepreneurship;

(j) Improving and promoting methodologies for a comprehensive assessment that will capture the full value of forests, with a view to including that value in the market-based pricing structure of wood and non-wood based products;

(k) Harmonizing sustainable development of forests with national development needs and trade policies that are compatible with the ecologically sound use of forest resources, using, for example, the ITTO Guidelines for Sustainable Management of Tropical Forests;

(l) Developing, adopting and strengthening national programmes for accounting the economic and non-economic value of forests.

B) Data and information

11.23. The objectives and management-related activities presuppose data and information analysis, feasibility studies, market surveys and review of technological information. Some of the relevant activities include:

(a) Undertaking analysis of supply and demand for forest products and services, to ensure efficiency in their utilization, wherever necessary;

(b) Carrying out investment analysis and feasibility studies, including environmental impact assessment, for establishing forest-based processing enterprises;

(c) Conducting research on the properties of currently underutilized species for their promotion and commercialization;

(d) Supporting market surveys of forest products for trade promotion and intelligence;

(e) Facilitating the provision of adequate technological information as a measure to promote better utilization of forest resources.

C) International and regional cooperation and coordination

11.24. Cooperation and assistance of international organizations and the international community in technology transfer, specialization and promotion of fair terms of trade, without resorting to unilateral restrictions and/or bans on forest products contrary to GATT and other multilateral trade agreements, the application of appropriate market mechanisms and incentives will help in addressing global environmental concerns. Strengthening the coordination and performance of existing international organizations, in particular FAO, UNIDO, UNESCO, UNEP, ITC/UNCTAD/GATT, ITTO and ILO, for providing technical assistance and guidance in this programme area is another specific activity.

Means of implementation

A) Financial and cost evaluation

11.25. The secretariat of the Conference has estimated the average total annual cost (1993-2000) of implementing the activities of this programme to be about $18 billion, including about $880 million from the international community on grant or concessional terms. These are indicative and order-of-magnitude estimates only and have not been reviewed by Governments. Actual costs and financial terms, including any that are non-concessional, will depend upon, inter alia, the specific strategies and programmes Governments decide upon for implementation.

B) Scientific and technological means

11.26. The programme activities presuppose major research efforts and studies, as well as improvement of technology. This should be coordinated by national Governments, in collaboration with and supported by relevant international organizations and institutions. Some of the specific components include:

(a) Research on properties of wood and non-wood products and their uses, to promote improved utilization;

(b) Development and application of environmentally sound and less-polluting technology for forest utilization;

(c) Models and techniques of outlook analysis and development planning;

(d) Scientific investigations on the development and utilization of non-timber forest products;

(e) ppropriate methodologies to comprehensively assess the value of forests.

C) Human resource development

11.27. The success and effectiveness of the programme area depends on the availability of skilled personnel. Specialized training is an important factor in this regard. New emphasis should be given to the incorporation of women. Human resource development for programme implementation, in quantitative and qualitative terms, should include:

(a) Developing required specialized skills to implement the programme, including establishing special training facilities at all levels;

(b) Introducing/strengthening refresher training courses, including fellowships and study tours, to update skills and technological know-how and improve productivity;

(c) Strengthening capability for research, planning, economic analysis, periodical evaluations and evaluation, relevant to improved utilization of forest resources;

(d) Promoting efficiency and capability of private and cooperative sectors through provision of facilities and incentives.

D) Capacity-building

11.28. Capacity-building, including strengthening of existing capacity, is implicit in the programme activities. Improving administration, policy and plans, national institutions, human resources, research and scientific capabilities, technology development, and periodical evaluations and evaluation are important components of capacity-building.

D. Establishing and/or strengthening capacities for the planning, assessment and systematic observations of forests and related programmes, projects and activities, including commercial trade and processes

Basis for action

11.29. Assessment and systematic observations are essential components of long-term planning, for evaluating effects, quantitatively and qualitatively, and for rectifying inadequacies. This mechanism, however, is one of the often neglected aspects of forest resources, management, conservation and development. In many cases, even the basic information related to the area and type of forests, existing potential and volume of harvest is lacking. In many developing countries, there is a lack of structures and mechanisms to carry out these functions. There is an urgent need to rectify this situation for a better understanding of the role and importance of forests and to realistically plan for their effective conservation, management, regeneration, and sustainable development.

Objectives

11.30. The objectives of this programme area are as follows:

(a) To strengthen or establish systems for the assessment and systematic observations of forests and forest lands with a view to assessing the impacts of programmes, projects and activities on the quality and extent of forest resources, land available for afforestation, and land tenure, and to integrate the systems in a continuing process of research and in-depth analysis, while ensuring necessary modifications and improvements for planning and decision-making. Specific emphasis should be given to the participation of rural people in these processes;

(b) To provide economists, planners, decision makers and local communities with sound and adequate updated information on forests and forest land resources.

Activities


A) Management-related activities

11.31. Governments and institutions, in collaboration, where necessary, with appropriate international agencies and organizations, universities and non-governmental organizations, should undertake assessments and systematic observations of forests and related programmes and processes with a view to their continuous improvement. This should be linked to related activities of research and management and, wherever possible, be built upon existing systems. Major activities to be considered are:

(a) Assessing and carrying out systematic observations of the quantitative and qualitative situation and changes of forest cover and forest resources endowments, including land classification, land use and updates of its status, at the appropriate national level, and linking this activity, as appropriate, with planning as a basis for policy and programme formulation;

(b) Establishing national assessment and systematic observation systems and evaluation of programmes and processes, including establishment of definitions, standards, norms and intercalibration methods, and the capability for initiating corrective actions as well as improving the formulation and implementation of programmes and projects;

(c) Making estimates of impacts of activities affecting forestry developments and conservation proposals, in terms of key variables such as developmental goals, benefits and costs, contributions of forests to other sectors, community welfare, environmental conditions and biological diversity and their impacts at the local, regional and global levels, where appropriate, to assess the changing technological and financial needs of countries;

(d) Developing national systems of forest resource assessment and valuation, including necessary research and data analysis, which account for, where possible, the full range of wood and non-wood forest products and services, and incorporating results in plans and strategies and, where feasible, in national systems of accounts and planning;

(e) Establishing necessary intersectoral and programme linkages, including improved access to information, in order to support a holistic approach to planning and programming.

B) Data and information

11.32. Reliable data and information are vital to this programme area. National Governments, in collaboration, where necessary, with relevant international organizations, should, as appropriate, undertake to improve data and information continuously and to ensure its exchange. Major activities to be considered are as follows:

(a) Collecting, consolidating and exchanging existing information and establishing baseline information on aspects relevant to this programme area;

(b) Harmonizing the methodologies for programmes involving data and information activities to ensure accuracy and consistency;

(c) Undertaking special surveys on, for example, land capability and suitability for afforestation action;

(d) Enhancing research support and improving access to and exchange of research results.

C) International and regional cooperation and coordination

11.33. The international community should extend to the Governments concerned necessary technical and financial support for implementing this programme area, including consideration of the following activities:

(a) Establishing conceptual framework and formulating acceptable criteria, norms and definitions for systematic observations and assessment of forest resources;

(b) Establishing and strengthening national institutional coordination mechanisms for forest assessment and systematic observation activities;

(c) Strengthening existing regional and global networks for the exchange of relevant information;

(d) Strengthening the capacity and ability and improving the performance of existing international organizations, such as the Consultative Group on International Agricultural Research (CGIAR), FAO, ITTO, UNEP, UNESCO and UNIDO, to provide technical support and guidance in this programme area.

Means of implementation

A) Financial and cost evaluation

11.34. The secretariat of the Conference has estimated the average total annual cost (1993-2000) of implementing the activities of this programme to be about $750 million, including about $230 million from the international community on grant or concessional terms. These are indicative and order-of-magnitude estimates only and have not been reviewed by Governments. Actual costs and financial terms, including any that are non-concessional, will depend upon, inter alia, the specific strategies and programmes Governments decide upon for implementation.

11.35. Accelerating development consists of implementing the management-related and data/information activities cited above. Activities related to global environmental issues are those that will contribute to global information for assessing/evaluating/addressing environmental issues on a worldwide basis. Strengthening the capacity of international institutions consists of enhancing the technical staff and the executing capacity of several international organizations in order to meet the requirements of countries.

B) Scientific and technological means

11.36. Assessment and systematic observation activities involve major research efforts, statistical modelling and technological innovation. These have been internalized into the management-related activities. The activities in turn will improve the technological and scientific content of assessment and periodical evaluations. Some of the specific scientific and technological components included under these activities are:

(a) Developing technical, ecological and economic methods and models related to periodical evaluations and evaluation;

(b) Developing data systems, data processing and statistical modelling;

(c) Remote sensing and ground surveys;

(d) Developing geographic information systems;

(e) Assessing and improving technology.

11.37. These are to be linked and harmonized with similar activities and components in the other programme areas.

C) Human resource development

11.38. The programme activities foresee the need and include provision for human resource development in terms of specialization (e.g., the use of remote-sensing, mapping and statistical modelling), training, technology transfer, fellowships and field demonstrations.

D) Capacity-building

11.39. National Governments, in collaboration with appropriate international organizations and institutions, should develop the necessary capacity for implementing this programme area. This should be harmonized with capacity-building for other programme areas. Capacity-building should cover such aspects as policies, public administration, national-level institutions, human resource and skill development, research capability, technology development, information systems, programme evaluation, intersectoral coordination and international cooperation.

E) Funding of international and regional cooperation

11.40. The secretariat of the Conference has estimated the average total annual cost (1993-2000) of implementing the activities of this programme to be about $750 million, including about $530 million from the international community on grant or concessional terms. These are indicative and order-of-magnitude estimates only and have not been reviewed by Governments. Actual costs and financial terms, including any that are non-concessional, will depend upon, inter alia, the specific strategies and programmes Governments decide upon for implementation.

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Promoting Education, Public Awareness & Training - UN News Centre

Posted: 13 Oct 2009 02:13 PM PDT

Core Publications
Agenda 21

Links to Agenda 21 Chapters

 

Section IV
Means of Implementation
Chapter 36

Promoting Education, Public Awareness & Training

INTRODUCTION

36.1. Education, raising of public awareness and training are linked to virtually all areas in Agenda 21, and even more closely to the ones on meeting basic needs, capacity-building, data and information, science, and the role of major groups. This chapter sets out broad proposals, while specific suggestions related to sectoral issues are contained in other chapters. The Declaration and Recommendations of the Tbilisi Intergovernmental Conference on Environmental Education 1/ organized by UNESCO and UNEP and held in 1977, have provided the fundamental principles for the proposals in this document.

36.2. Programme areas described in the present chapter are:

(a) Reorienting education towards sustainable development;

(b) Increasing public awareness;

(c) Promoting training.

PROGRAMME AREAS

A. Reorienting education towards sustainable development

Basis for action

36.3. Education, including formal education, public awareness and training should be recognized as a process by which human beings and societies can reach their fullest potential. Education is critical for promoting sustainable development and improving the capacity of the people to address environment and development issues. While basic education provides the underpinning for any environmental and development education, the latter needs to be incorporated as an essential part of learning. Both formal and non-formal education are indispensable to changing people's attitudes so that they have the capacity to assess and address their sustainable development concerns. It is also critical for achieving environmental and ethical awareness, values and attitudes, skills and behaviour consistent with sustainable development and for effective public participation in decision-making. To be effective, environment and development education should deal with the dynamics of both the physical/biological and socio-economic environment and human (which may include spiritual) development, should be integrated in all disciplines, and should employ formal and non-formal methods and effective means of communication.

Objectives

36.4. Recognizing that countries, regional and international organizations will develop their own priorities and schedules for implementation in accordance with their needs, policies and programmes, the following objectives are proposed:

a) To endorse the recommendations arising from the World Conference on Education for All: Meeting Basic Learning Needs 2/ (Jomtien, Thailand, 5-9 March 1990) and to strive to ensure universal access to basic education, and to achieve primary education for at least 80 per cent of girls and 80 per cent of boys of primary school age through formal schooling or non-formal education and to reduce the adult illiteracy rate to at least half of its 1990 level. Efforts should focus on reducing the high illiteracy levels and redressing the lack of basic education among women and should bring their literacy levels into line with those of men;

b) To achieve environmental and development awareness in all sectors of society on a world-wide scale as soon as possible;

c) To strive to achieve the accessibility of environmental and development education, linked to social education, from primary school age through adulthood to all groups of people;

d) To promote integration of environment and development concepts, including demography, in all educational programmes, in particular the analysis of the causes of major environment and development issues in a local context, drawing on the best available scientific evidence and other appropriate sources of knowledge, and giving special emphasis to the further training of decision makers at all levels.

Activities

36.5. Recognizing that countries and regional and international organizations will develop their own priorities and schedules for implementation in accordance with their needs, policies and programmes, the following activities are proposed:

a) All countries are encouraged to endorse the recommendations of the Jomtien Conference and strive to ensure its Framework for Action. This would encompass the preparation of national strategies and actions for meeting basic learning needs, universalizing access and promoting equity, broadening the means and scope of education, developing a supporting policy context, mobilizing resources and strengthening international cooperation to redress existing economic, social and gender disparities which interfere with these aims. Non-governmental organizations can make an important contribution in designing and implementing educational programmes and should be recognized;

b) Governments should strive to update or prepare strategies aimed at integrating environment and development as a cross-cutting issue into education at all levels within the next three years. This should be done in cooperation with all sectors of society. The strategies should set out policies and activities, and identify needs, cost, means and schedules for their implementation, evaluation and review. A thorough review of curricula should be undertaken to ensure a multidisciplinary approach, with environment and development issues and their socio-cultural and demographic aspects and linkages. Due respect should be given to community-defined needs and diverse knowledge systems, including science, cultural and social sensitivities;

c) Countries are encouraged to set up national advisory environmental education coordinating bodies or round tables representative of various environmental, developmental, educational, gender and other interests, including non-governmental organizations, to encourage partnerships, help mobilize resources, and provide a source of information and focal point for international ties. These bodies would help mobilize and facilitate different population groups and communities to assess their own needs and to develop the necessary skills to create and implement their own environment and development initiatives;

d) Educational authorities, with the appropriate assistance from community groups or non-governmental organizations, are recommended to assist or set up pre-service and in-service training programmes for all teachers, administrators, and educational planners, as well as non-formal educators in all sectors, addressing the nature and methods of environmental and development education and making use of relevant experience of non-governmental organizations;

e) Relevant authorities should ensure that every school is assisted in designing environmental activity work plans, with the participation of students and staff. Schools should involve schoolchildren in local and regional studies on environmental health, including safe drinking water, sanitation and food and ecosystems and in relevant activities, linking these studies with services and research in national parks, wildlife reserves, ecological heritage sites etc.;

f) Educational authorities should promote proven educational methods and the development of innovative teaching methods for educational settings. They should also recognize appropriate traditional education systems in local communities;

g) Within two years the United Nations system should undertake a comprehensive review of its educational programmes, encompassing training and public awareness, to reassess priorities and reallocate resources. The UNESCO/UNEP International Environmental Education Programme should, in cooperation with the appropriate bodies of the United Nations system, Governments, non-governmental organizations and others, establish a programme within two years to integrate the decisions of the Conference into the existing United Nations framework adapted to the needs of educators at different levels and circumstances. Regional organizations and national authorities should be encouraged to elaborate similar parallel programmes and opportunities by conducting an analysis of how to mobilize different sectors of the population in order to assess and address their environmental and development education needs;

h) There is a need to strengthen, within five years, information exchange by enhancing technologies and capacities necessary to promote environment and development education and public awareness. Countries should cooperate with each other and with the various social sectors and population groups to prepare educational tools that include regional environment and development issues and initiatives, using learning materials and resources suited to their own requirements;

i) Countries could support university and other tertiary activities and networks for environmental and development education. Cross-disciplinary courses could be made available to all students. Existing regional networks and activities and national university actions which promote research and common teaching approaches on sustainable development should be built upon, and new partnerships and bridges created with the business and other independent sectors, as well as with all countries for technology, know-how, and knowledge exchange;

j) Countries, assisted by international organizations, non-governmental organizations and other sectors, could strengthen or establish national or regional centres of excellence in interdisciplinary research and education in environmental and developmental sciences, law and the management of specific environmental problems. Such centres could be universities or existing networks in each country or region, promoting cooperative research and information sharing and dissemination. At the global level these functions should be performed by appropriate institutions;

k) Countries should facilitate and promote non-formal education activities at the local, regional and national levels by cooperating with and supporting the efforts of non-formal educators and other community-based organizations. The appropriate bodies of the United Nations system in cooperation with non-governmental organizations should encourage the development of an international network for the achievement of global educational aims. At the national and local levels, public and scholastic forums should discuss environmental and development issues, and suggest sustainable alternatives to policy makers;

l) Educational authorities, with appropriate assistance of non-governmental organizations, including women's and indigenous peoples' organizations, should promote all kinds of adult education programmes for continuing education in environment and development, basing activities around elementary/secondary schools and local problems. These authorities and industry should encourage business, industrial and agricultural schools to include such topics in their curricula. The corporate sector could include sustainable development in their education and training programmes. Programmes at a post-graduate level should include specific courses aiming at the further training of decision makers;

m) Governments and educational authorities should foster opportunities for women in non-traditional fields and eliminate gender stereotyping in curricula. This could be done by improving enrolment opportunities, including females in advanced programmes as students and instructors, reforming entrance and teacher staffing policies and providing incentives for establishing child-care facilities, as appropriate. Priority should be given to education of young females and to programmes promoting literacy among women;

n) Governments should affirm the rights of indigenous peoples, by legislation if necessary, to use their experience and understanding of sustainable development to play a part in education and training;

o) The United Nations could maintain a monitoring and evaluative role regarding decisions of the United Nations Conference on Environment and Development on education and awareness, through the relevant United Nations agencies. With Governments and non-governmental organizations, as appropriate, it should present and disseminate decisions in a variety of forms, and should ensure the continuous implementation and review of the educational implications of Conference decisions, in particular through relevant events and conferences.

Means of implementation

Financing and cost evaluation

36.6. The Conference secretariat has estimated the average total annual cost (1993-2000) of implementing the activities of this programme to be about $8 billion to $9 billion, including about $3.5 billion to $4.5 billion from the international community on grant or concessional terms. These are indicative and order-of-magnitude estimates only and have not been reviewed by Governments. Actual costs and financial terms, including any that are non-concessional, will depend upon, inter alia, the specific strategies and programmes Governments decide upon for implementation.

36.7. In the light of country-specific situations, more support for education, training and public awareness activities related to environment and development could be provided, in appropriate cases, through measures such as the following:

(a) Giving higher priority to those sectors in budget allocations, protecting them from structural cutting requirements;

(b) Shifting allocations within existing education budgets in favour of primary education, with focus on environment and development;

(c) Promoting conditions where a larger share of the cost is borne by local communities, with rich communities assisting poorer ones;

(d) Obtaining additional funds from private donors concentrating on the poorest countries, and those with rates of literacy below 40 per cent;

(e) Encouraging debt for education swaps;

(f) Lifting restrictions on private schooling and increasing the flow of funds from and to non-governmental organizations, including small-scale grass-roots organizations;

(g) Promoting the effective use of existing facilities, for example, multiple school shifts, fuller development of open universities and other long-distance teaching;

(h) Facilitating low-cost or no-cost use of mass media for the purposes of education;

(i) Encouraging twinning of universities in developed and developing countries.

B. Increasing public awareness

Basis for action

36.8. There is still a considerable lack of awareness of the interrelated nature of all human activities and the environment, due to inaccurate or insufficient information. Developing countries in particular lack relevant technologies and expertise. There is a need to increase public sensitivity to environment and development problems and involvement in their solutions and foster a sense of personal environmental responsibility and greater motivation and commitment towards sustainable development.

Objective

36.9. The objective is to promote broad public awareness as an essential part of a global education effort to strengthen attitudes, values and actions which are compatible with sustainable development. It is important to stress the principle of devolving authority, accountability and resources to the most appropriate level with preference given to local responsibility and control over awareness-building activities.

Activities

36.10. Recognizing that countries, regional and international organizations will develop their own priorities and schedules for implementation in accordance with their needs, policies and programmes, the following activities are proposed:

(a) Countries should strengthen existing advisory bodies or establish new ones for public environment and development information, and should coordinate activities with, among others, the United Nations, non-governmental organizations and important media. They should encourage public participation in discussions of environmental policies and assessments. Governments should also facilitate and support national to local networking of information through existing networks;

(b) The United Nations system should improve its outreach in the course of a review of its education and public awareness activities to promote greater involvement and coordination of all parts of the system, especially its information bodies and regional and country operations. Systematic surveys of the impact of awareness programmes should be conducted, recognizing the needs and contributions of specific community groups;

(c) Countries and regional organizations should be encouraged, as appropriate, to provide public environmental and development information services for raising the awareness of all groups, the private sector and particularly decision makers;

(d) Countries should stimulate educational establishments in all sectors, especially the tertiary sector, to contribute more to awareness building. Educational materials of all kinds and for all audiences should be based on the best available scientific information, including the natural, behavioural and social sciences, and taking into account aesthetic and ethical dimensions;

(e) Countries and the United Nations system should promote a cooperative relationship with the media, popular theatre groups, and entertainment and advertising industries by initiating discussions to mobilize their experience in shaping public behaviour and consumption patterns and making wide use of their methods. Such cooperation would also increase the active public participation in the debate on the environment. UNICEF should make child-oriented material available to media as an educational tool, ensuring close cooperation between the out-of-school public information sector and the school curriculum, for the primary level. UNESCO, UNEP and universities should enrich pre-service curricula for journalists on environment and development topics;

(f) Countries, in cooperation with the scientific community, should establish ways of employing modern communication technologies for effective public outreach. National and local educational authorities and relevant United Nations agencies should expand, as appropriate, the use of audio-visual methods, especially in rural areas in mobile units, by producing television and radio programmes for developing countries, involving local participation, employing interactive multimedia methods and integrating advanced methods with folk media;

(g) Countries should promote, as appropriate, environmentally sound leisure and tourism activities, building on The Hague Declaration of Tourism (1989) and the current programmes of the World Tourism Organization and UNEP, making suitable use of museums, heritage sites, zoos, botanical gardens, national parks, and other protected areas;

(h) Countries should encourage non-governmental organizations to increase their involvement in environmental and development problems, through joint awareness initiatives and improved interchange with other constituencies in society;

(i) Countries and the United Nations system should increase their interaction with and include, as appropriate, indigenous people in the management, planning and development of their local environment, and should promote dissemination of traditional and socially learned knowledge through means based on local customs, especially in rural areas, integrating these efforts with the electronic media, whenever appropriate;

(j) UNICEF, UNESCO, UNDP and non-governmental organizations should develop support programmes to involve young people and children in environment and development issues, such as children's and youth hearings and building on decisions of the World Summit for Children (A/45/625, annex);

(k) Countries, the United Nations and non-governmental organizations should encourage mobilization of both men and women in awareness campaigns, stressing the role of the family in environmental activities, women's contribution to transmission of knowledge and social values and the development of human resources;

(l) Public awareness should be heightened regarding the impacts of violence in society.

Means of implementation

Financing and cost evaluation

36.11. The Conference secretariat has estimated the average total annual cost (1993-2000) of implementing the activities of this programme to be about $1.2 billion, including about $110 million from the international community on grant or concessional terms. These are indicative and order-of-magnitude estimates only and have not been reviewed by Governments. Actual costs and financial terms, including any that are non-concessional, will depend upon, inter alia, the specific strategies and programmes Governments decide upon for implementation.

C. Promoting training

Basis for action

36.12. Training is one of the most important tools to develop human resources and facilitate the transition to a more sustainable world. It should have a job-specific focus, aimed at filling gaps in knowledge and skill that would help individuals find employment and be involved in environmental and development work. At the same time, training programmes should promote a greater awareness of environment and development issues as a two-way learning process.

Objectives

36.13. The following objectives are proposed:

(a) To establish or strengthen vocational training programmes that meet the needs of environment and development with ensured access to training opportunities, regardless of social status, age, gender, race or religion;

(b) To promote a flexible and adaptable workforce of various ages equipped to meet growing environment and development problems and changes arising from the transition to a sustainable society;

(c) To strengthen national capacities, particularly in scientific education and training, to enable Governments, employers and workers to meet their environmental and development objectives and to facilitate the transfer and assimilation of new environmentally sound, socially acceptable and appropriate technology and know-how;

(d) To ensure that environmental and human ecological considerations are integrated at all managerial levels and in all functional management areas, such as marketing, production and finance.

Activities

36.14. Countries with the support of the United Nations system should identify workforce training needs and assess measures to be taken to meet those needs. A review of progress in this area could be undertaken by the United Nations system in 1995.

36.15. National professional associations are encouraged to develop and review their codes of ethics and conduct to strengthen environmental connections and commitment. The training and personal development components of programmes sponsored by professional bodies should ensure incorporation of skills and information on the implementation of sustainable development at all points of policy- and decision-making.

36.16. Countries and educational institutions should integrate environmental and developmental issues into existing training curricula and promote the exchange of their methodologies and evaluations.

36.17. Countries should encourage all sectors of society, such as industry, universities, government officials and employees, non-governmental organizations and community organizations, to include an environmental management component in all relevant training activities, with emphasis on meeting immediate skill requirements through short-term formal and in-plant vocational and management training. Environmental management training capacities should be strengthened, and specialized "training of trainers" programmes should be established to support training at the national and enterprise levels. New training approaches for existing environmentally sound practices should be developed that create employment opportunities and make maximum use of local resource-based methods.

36.18. Countries should strengthen or establish practical training programmes for graduates from vocational schools, high schools and universities, in all countries, to enable them to meet labour market requirements and to achieve sustainable livelihoods. Training and retraining programmes should be established to meet structural adjustments which have an impact on employment and skill qualifications.

36.19. Governments are encouraged to consult with people in isolated situations, whether geographically, culturally or socially, to ascertain their needs for training to enable them to contribute more fully to developing sustainable work practices and lifestyles.

36.20. Governments, industry, trade unions, and consumers should promote an understanding of the interrelationship between good environment and good business practices.

36.21. Countries should develop a service of locally trained and recruited environmental technicians able to provide local people and communities, particularly in deprived urban and rural areas, with the services they require, starting from primary environmental care.

36.22. Countries should enhance the ability to gain access to, analyse and effectively use information and knowledge available on environment and development. Existing or established special training programmes should be strengthened to support information needs of special groups. The impact of these programmes on productivity, health, safety and employment should be evaluated. National and regional environmental labour-market information systems should be developed that would supply, on a continuing basis, data on environmental job and training opportunities. Environment and development training resource-guides should be prepared and updated, with information on training programmes, curricula, methodologies and evaluation results at the local, national, regional and international levels.

36.23. Aid agencies should strengthen the training component in all development projects, emphasizing a multidisciplinary approach, promoting awareness and providing the necessary skills for transition to a sustainable society. The environmental management guidelines of UNDP for operational activities of the United Nations system may contribute to this end.

36.24. Existing networks of employers' and workers' organizations, industry associations and non-governmental organizations should facilitate the exchange of experience concerning training and awareness programmes.

36.25. Governments, in cooperation with relevant international organizations, should develop and implement strategies to deal with national, regional and local environmental threats and emergencies, emphasizing urgent practical training and awareness programmes for increasing public preparedness.

36.26. The United Nations system, as appropriate, should extend its training programmes, particularly its environmental training and support activities for employers' and workers' organizations.

Means of implementation

Financing and cost evaluation

36.27. The Conference secretariat has estimated the average total annual cost (1993-2000) of implementing the activities of this programme to be about $5 billion, including about $2 billion from the international community on grant or concessional terms. These are indicative and order-of-magnitude estimates only and have not been reviewed by Governments. Actual costs and financial terms, including any that are non-concessional, will depend upon, inter alia, the specific strategies and programmes Governments decide upon for implementation.

Notes

1/ Intergovernmental Conference on Environmental Education: Final Report (Paris, UNESCO, 1978), chap. III.

2/ Final Report of the World Conference on Education for All: Meeting Basic Learning Needs, Jomtien, Thailand, 5-9 March 1990 (New York, Inter-Agency Commission (UNDP, UNESCO, UNICEF, World Bank) for the World Conference on Education for All, 1990).

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Bloomberg Wins Bidding For BusinessWeek - BusinessWeek

Posted: 13 Oct 2009 02:20 PM PDT

Posted by: Tom Lowry on October 13

Bloomberg LP, the global financial data and news empire created by New York City Mayor Michael R. Bloomberg, is the winning bidder for BusinessWeek.

Terms of the offer will not be disclosed by Bloomberg and BusinessWeek parent McGraw-Hill Cos. But knowledgeable sources say that Bloomberg's cash offer is in the $2 million to $5 million range and that it has agreed to assume liabilities, including potential severance payments. It remains to be seen how much of the magazine's 400-plus staff Bloomberg plans to cut, but reports of a planned scorched earth campaign are overblown, say sources. BusinessWeek editor-in-chief Steve Adler told his staff shortly after the deal was announced Tuesday that part of the deal guaranteed that McGraw-Hill benefits would be extended to employees for one year after the deal closes.

If the deal closes as anticipated by Dec. 1, it will be unprecedented for both buyer and seller. For Bloomberg, buying BusinessWeek will be its first major acquisition ever and a significant departure for a 28-year-old company nurtured on a "build, don't buy" culture. "The BusinessWeek acquisition will yield huge benefits for users of the Bloomberg terminal, for our television, online and mobile properties," says Daniel L. Doctoroff, president of Bloomberg LP and a former deputy mayor of New York City appointed by Mayor Bloomberg. "We couldn't be more excited…We are not buying BusinessWeek to gut it. We are buying it to build it."

The deal also signals a shift by Bloomberg into more consumer-focused media. "The reporting and analytical resources of Bloomberg and BusinessWeek are unparalleled in their ability to deliver timely, distinctive and credible content to an influential and highly sought-after audience," says Bloomberg LP Chairman Peter Grauer.

BusinessWeek, launched 80 years ago, will give Bloomberg entrée to a much larger business audience of corporate executives and senior government officials, beyond what has been its sweet spot of catering to Wall Street and the professional investor community. And by broadening that reach, it will allow Bloomberg to deliver a new breadth of information that will help make its main business — data terminals — even more attractive to potential subscribers of those terminals. "We are uniquely positioned to preserve and build the market presence of BusinessWeek," says Norman Pearlstine, Bloomberg chief content officer and a former editor-in-chief of Time Inc. and executive editor of The Wall Street Journal. "Our shared values and complementary resources give us the editorial and technological expertise, data, analysis and depth of reporting to create a new model for the business weekly." Pearlstine will become chairman of BusinessWeek and serve as liaison between the magazine and the Bloomberg news staffs. A BusinessWeek publisher and editor-in-chief will report to Pearlstine.

BusinessWeek, whose logo will eventually incorporate the Bloomberg name in some still-undetermined way, will continue to publish weekly in print and around the clock online. The goal will be to substantially boost the magazine's editorial pages. It still hasn't been decided whether Bloomberg and BusinessWeek will maintain separate Web sites or be morphed together as one. The sites combined attract more than 20 million unique visitors monthly and log roughly 100 million page views. Combined revenues of the sites alone are $60 million. What's more, the BusinessWeek brand will be used aggressively to bolster Bloomberg TV, radio and mobile operations. Andy Lack, a former president of NBC News and more recently chairman of Sony BMG Music Entertainment, was recruited last year to oversee those multimedia businesses.

For McGraw-Hill, shedding BusinessWeek means parting with one of the most prominent brands in its stable of businesses. The transaction comes at a tumultuous time when much of McGraw-Hill's senior management is focused on the heavy scrutiny of its Standard & Poor's credit rating unit. The magazine, for generations coveted as a company jewel by the founding McGraw family, first began publishing a month before the stock market crash of 1929. "I am very proud of the tremendous contributions BusinessWeek has made to The McGraw-Hill Cos. throughout its rich history," says Harold "Terry" McGraw III, CEO of McGraw Hill. "It is a truly outstanding franchise and the best source of business reporting in the world. We are pleased that we have reached an agreement for BusinessWeek to be acquired by Bloomberg, which shares the same high standards for editorial independence, integrity and excellence that have long defined BusinessWeek."

It is not clear how directly involved Mayor Bloomberg was in the sales process. When first elected in 2001, he vowed to maintain an arms-length relationship with his business. But sources say he is briefed on all major decisions at Bloomberg LP. A spokesman for the mayor declined comment and referred all questions about the sale to Bloomberg LP. The mayor is known to be a big a fan of BusinessWeek, as well as Aviation Week, another McGraw Hill publication (Bloomberg is a licensed pilot).

Bloomberg, who faces a re-election bid for a third term on Nov. 3, is a friend of McGraw's, leaving one to wonder how often over the years they discussed potential deals between their respective companies. The two own houses not far from each other in Bermuda. McGraw-Hill approached Bloomberg about buying the magazine as early as February, according to sources, but Bloomberg passed. Even after formal presentations were made to numerous interested parties, Bloomberg re-emerged as a surprise contender.

Started in 1981, the privately held Bloomberg continues to derive nearly all of its $6.3 billion in annual revenues from leasing data terminals to major investment firms. Subscribers rent the terminals for $1,500 a month and up. The company has 280,000 terminal leases across the globe. Since Bloomberg created a news service in 1990, under the tutelage of Wall Street Journal alumnus Matthew Winkler, it has continued to hire journalists, despite economic downturns, including most recently high profile editors and reporters from The Wall Street Journal and Time Inc. It now employs about 2,200 journalists globally at a news service, magazine, radio and TV stations. Bloomberg Markets magazine will continue to publish as its own stand-alone publication, say sources.

BusinessWeek will present Bloomberg with the rare challenge of having to integrate an outside operation. The company's only other acquisition was in 1987 when it acquired a three-person operation in Princeton, N.J. called Sinkers, which published arcane bond data. BusinessWeek staff will be moved across town and into Bloomberg's Manhattan headquarters by May 1. Officials from Bloomberg will begin meeting with the BusinessWeek staff in the coming weeks. (Bloomberg was advised by investment bank The Quadrangle Group. The sale was conducted for McGraw-Hill by Evercore Partners. The code name for the deal was Opera.)

Even though BusinessWeek has posted losses for several years, McGraw-Hill continued to invest in the magazine, including new redesigns and most recently by betting heavily on a social networking venture called the Business Exchange. McGraw-Hill has invested more than $20 million into the site over the past two years, but BX has fallen far short of revenue and online traffic goals.

At the same time, BusinessWeek was particularly hard hit by the Great Recession. Its losses this year are projected to be in excess of $40 million (a figure that includes certain overhead costs like rent). Revenues for this year are expected to be about $130 million. At its peak in 2000, BusinessWeek had a record 6,000 ad pages and operating profits of $100 million. Some analysts at the time valued the magazine at $1 billion.

As recently as this spring, BusinessWeek management presented the parent company plans to reduce costs drastically, including large staff reductions. But CEO McGraw and his board of directors made the decision to put the magazine up for sale instead. McGraw's mantra to his investors has been that he wants businesses with "consistent, sustainable, earnings growth." In the end, he clearly didn't think BusinessWeek's problems could reverse themselves as part of the parent, prompting a difficult decision for the CEO since he and other family members loved the cachet of owning BusinessWeek. Some analysts, however, have projected that by shedding the losses from BusinessWeek, McGraw-Hill could add as much as a dime to its earnings per share in 2010.

The sale of BusinessWeek also raises questions as to how committed McGraw-Hill will remain to the media business. In addition to BusinessWeek and several trade publications, the company owns four local TV stations affiliated with ABC and five Spanish-language channels. If those businesses are divested, the remaining major businesses will be S&P and textbook publishing. How long before the Street may wonder why these two businesses need to be together?

(This blog post was edited by senior editor Robin Ajello)


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Pepsi's Apology for Amp IPhone App Heightens Furor - Advertising Age

Posted: 13 Oct 2009 01:51 PM PDT

Social-Media Debate Over Energy Drink's Allegedly Sexist Marketing Spurs Criticism of Entire Company

NEW YORK (AdAge.com) -- PepsiCo has inserted itself and several of its brands into a heated debate surrounding an iPhone app launched by its Amp Energy brand. By introducing a Twitter tag #pepsifail, the company has spread the news further and associated its flagship brand with the sexist app. So is it a savvy, transparent social-media move or is it simply exacerbating the damage already done?

The app, "Amp Up Before You Score," offers guys pickup lines and background info for 24 different types of women, ranging from "military chick" and "political girl" to "married" and "sorority girl." The app pulls in information from Wikipedia on the punk movement for a girl who's into punk rock, and offers suggestions and directions to vegan restaurants if you've got a "treehugger" on your hands. The free app was built by Interpublic Group of Cos. digital agency R/GA.

PepsiCo executives did not immediately return requests for comment.

Amp isn't the first brand to take this approach. Unilever's Axe deodorant has long targeted a similar male demographic by extolling its ability to attract women. Earlier this year the brand launched the "Dirty Night Determinator" mobile game, which helped users calculate how dirty their night was going to get by asking about a woman's age, moral standing, body type and occupation. While that game created significantly less, if any, backlash, reaction to the Amp app has been swift and damning.

The two dozen stereotypes and the fact that the app encourages users to brag about their conquests have raised the ire of consumers and blogs. Jezebel lambasted "bro culture" and Mashable posted a piece with the headline "Alienate your female customers? Pepsi has an app for that." But the discussion didn't appear to have really gained steam until Amp posted an apology to its Twitter feed, @Ampwhatsnext, with the tag #pepsifail. Since the tag was posted, consumers have voiced their displeasure with the app, and several blogs, including Huffington Post and Mashable, have posted the tag.

Spreading mea culpa
Further spreading the news, sibling brands @Pepsi and @Mtn_dew, as well as the corporate Twitter feed @pepsico, re-tweeted the apology. The Amp brand Twitter feed has only 1,000 followers, compared to about 15,000 for Pepsi, almost 18,000 for Mtn Dew and nearly 5,000 for PepsiCo.

The tag, along with the re-tweets, seem to unnecessarily associate Pepsi and Mtn Dew, two of the company's largest brands, with a heated and potentially damaging debate. Ostensibly, those who have a problem with the app are not Amp's core customers, after all. But now that Pepsi, Mtn Dew and Pepsi corporate have attached themselves to the debacle, the problem appears much larger, as those brands and, indeed, the entire company may appear insensitive to women. For example, many of the tweets commenting on the app have bypassed the Amp brand entirely and are instead assigning the apology, the app and their distaste to Pepsi.

The other shortcoming in the PR strategy is that despite making an apology, Pepsi hasn't yet given any word on whether it will pull the app, making the mea culpa look a bit hollow.

Still, introducing a tag that associates your brand with a fail is a bold move and one that ensures the brand is a part of the conversation. PepsiCo has quickly addressed the issue, before it got too far out of hand. And it has ensured the conversation is easy to monitor, which will certainly make it easier to plot its next moves.


Talk about being a little bit sensitive. I don't understand why the ladies are paying so much attention to this App when it is clearly targeted at males. I don't think they should pull the App.

The only question I have is why isn't there an uproar everytime a new beer campaign is launched clearly depicting woman as objects. People need to get their complaining in check. Just because there is a forum available to your complaints doesn't mean you have to express yourself all the time.

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