At an event that was supposed to be in their honor, the three kings were just a sideshow Sunday at San Jose's Children's Discovery Museum.

After all, how do you compete with the allure of sand tables and glue-paint walls among the under-5 crowd, or with winners of Sábado Gigante, the popular Spanish-language variety show, among the parents?

So Gaspar, Balthazar and Melchior, aka Jorge Gonzalez, 20, Michael Lorenzo, 21, and Ozzie Valenciano, 19, obligingly acted as props for pictures while hundreds of child-chasing parents took in Mexican folk dancing and mariachi, made crowns and puppets and explored the museum's exhibits.

The Discovery Museum's 12th annual Día de los Tres Reyes Magos was a weekend observance of Jan. 6, the day the wise men are said to have arrived in Bethlehem with gifts for the baby Jesus. Three Kings Day, also known as Epiphany, is a major celebration in much of the Christian world, including Spain and Latin America.

In Mexico, depending on the region, children on Jan. 6 receive either toys or money in shoes strategically placed overnight, much as children in the U.S. hang stockings just before Christmas.

Maria Corona of San Jose left money in the shoes of her daughter, Fatima, 7, in keeping with the tradition in Jalisco, her native state.

On Sunday, Fatima had just finished performing a set of dances from Veracruz with the dance group Los Traviesos. The costumes included a flouncy white

lace skirt with a black apron, red shawl and flower-studded headband.

The footwork is not easy to master, Fatima said.

The Discovery Museum began the Día de los Tres Reyes Magos weekend as an attempt to attract more Latino patrons. It has become an annual tradition when the big lavender-walled museum honors not the religious underpinnings but the secular celebration, as well as Mexican culture in general—art like papel picado, tissue paper cut into intricate geometric and other designs.

Some activities were only vaguely related.

Mia Avila, 2½, was patiently and earnestly manipulating scissors to cut threads of corn raffia tying together her corn-husk dolls. The hardest part of making the dolls, which actually are traditional to Indians of the northeastern United States, is ending up with a smooth round head, said Mia's mother, Cristina Avila of Redwood City.

Visitors could make make-believe healthy pizza, which might be the only way young patrons would consider eating broccoli, eggplant and peppers on pizza. But the museum, nevertheless, signed up dozens for a "Kick Start Eat Smart Healthy Eating" pledge.

The tiniest of visitors could paint water-color stars, slap pastel glue paint on a wall or measure and pour sand, among two floors of amusements.

And parents could enjoy the crooning of homegrown talent, Manuel Romero, who sang on previous Tres Reyes stages, and budding 10-year-old star Gabriela Sepúlveda Magaña, who belted out tear-jerking ranchero songs. To applause, the two San Jose residents joined in a duet of "In Them Old Cotton Fields Back Home" and other standbys of country music, ranchero's cross-border soul cousin.

Even though Three Kings Day in Mexico is generally celebrated as a family event rather than as a community gathering, the festivities at the San Jose museum were lovely, said Clara Rojas of San Jose, whose daughter Berenice Ramirez, 4, was performing folks dances.

Meanwhile, the three kings, all student volunteers from Evergreen Valley College, mugged for photos. Maybe if they had brought frankincense, myrrh and gold, the three stand-ins might have attracted more attention. As it was, it took some doing to don the satin costumes, including a necklace, said Gaspar-Gonzalez.

Attracting slightly more attention than the plastic pizza, the rosca de reyes, traditional Three Kings sweet bread, was offered to guests as samples. None of the pieces offered at the museum contained a minuscule plastic baby, normally hidden in each loaf.

Whoever gets the piece with the baby, tradition dictates, hosts the next party.

"That's me," said Maria Corona, who got one of five babies she embedded in her home-made bread. That means she'll be making tamales at the Día de la Candelaria, or Candlemas, party on Feb. 2. After that, she said, "Then we can say Christmas is over."

Contact Sharon Noguchi at 408-271-3775.