“GlobalHue Report Reveals Cultural Map of the New America - HispanicBusiness.com” plus 1 more |
| GlobalHue Report Reveals Cultural Map of the New America - HispanicBusiness.com Posted: 13 Aug 2010 09:45 AM PDT SOUTHFIELD, Mich., June 2 /PRNewswire/ -- GlobalHue, the nation's largest multicultural advertising agency, today revealed the results of a new U.S. survey of four major population segments, creating a comprehensive cultural map of a rapidly changing nation and providing marketers with new information on consumers in the New America. Surveying people in African-American, Hispanic, Asian and non-Hispanic White segments, "Multicultural Nation: Divergence and Convergence in the New America," arrives at three major findings. First, the research points to increasing complexity within distinct segments, identifying eight subsegments for each of the four segments surveyed. The breakdown of the New America into these 32 subsegments suggests that commonly held assumptions about different groups, from which most marketers operate today, are irrelevant and risky in a rapidly changing and diversified consumer market. Second, despite enduring cultural differences between people in the four segments, the report identifies mixed-ethnicity clusters of like-minded Americans converging in seven macrosegments, representing clusters of consumers grouped around highest common denominators. These macrosegments capture mindsets, beliefs and values that impact consumers' feelings of optimism and pessimism and influence the degree of engagement in their communities. For example, the macrosegment titled Haves represents 20% of the U.S. population, or 71 million people. It is the most optimistic and engaged group and enjoys the best economic and educational level. This segment, the most attractive initially for any marketer, is also the most balanced across ethnicities: Asian, 31%; Hispanic, 16.5%; African American, 21.5%; and non-Hispanic Whites, 16%. (See attached infographics titled "sifting the data" and "macrosegments.") "To understand the New America today requires more than a single cultural lens," says Don Coleman, Chairman of GlobalHue. "Instead, it is as meaningful to look for cross-ethnicity similarities as it is to acknowledge cultural differences. With this report, marketers can clearly see a path for connecting with consumer segments from different groups simultaneously through cultural relevance." Third, the sense of possibility is the strongest force driving consumers' perception of, and relationship with, categories and brands. By understanding how people cluster along the variables of optimism and engagement, marketers can identify the most empowered and motivated consumers. The study reveals that, across the different segments and demographics, the United States is splitting along two distinct paths headed in opposite directions: a Bifurcation Chasm of the Engaged/Optimistic and the Disengaged/Pessimistic. About 54% of people surveyed fell into the optimistic quadrants and 46% on the pessimistic side of the spectrum, while 49% are engaged and 51% are disengaged. (See attached infographic titled "sifting the data.") The research suggests that, in order to predict consumer behavior, marketers need to understand consumer groups not only by their current situation, but also by how they will be prepared to deal with a growing bifurcation in wealth and possibilities. "The backdrop to many of the decisions made by the American consumer today is the degree of optimism or pessimism that they feel," says Coleman. "In this sense, the Bifurcation Chasm has important implications for marketers seeking to understand all American consumers, whether urban or rural, upwardly mobile or downscale, acculturated or newly migrated." This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
| California man can sue Spain, cultural group over painting - Deseret News Posted: 12 Aug 2010 09:35 PM PDT Published: Thursday, Aug. 12, 2010 10:34 p.m. MDT LOS ANGELES — An 89-year-old La Mesa man seeking to recover an Impressionist masterpiece seized from his Jewish family by the Nazis has the right to sue Spain and the cultural foundation that has the painting on display at a Madrid museum, a federal appeals court ruled Thursday. Claude Cassirer, who fled Nazi Germany as a youth, said he was delighted by the 9-2 decision of the 9th U.S. Circuit Court of Appeals clearing the ownership dispute for trial. But he expressed concern about the long legal road still ahead. "I'm getting older every day, and I really hope that for justice and other reasons that my wife Beverly and I would survive and once again see this beautiful painting," Cassirer said from his home near San Diego. The Kingdom of Spain and the Thyssen-Bornemisza Collection Foundation displaying Camille Pissarro's "Rue Saint-Honoré, Apr? Midi, Effet de Pluie" had been fighting Cassirer's lawsuit on jurisdictional grounds. Spain signed accords promising restitution to victims of Nazi expropriations but contends that the Foreign Sovereign Immunities Act protects the country from U.S. court proceedings. Among exceptions to the 1976 law, though, is "unlawful expropriation," and that applies in Cassirer's case even though it was Germany, not Spain, that forced his grandmother to surrender the painting in 1939, the appeals panel ruled. Story continues below The painting, which changed hands repeatedly in the postwar years, eventually was acquired in the late 1970s by Baron Hans-Heinrich Thyssen-Bornemisza, a Swiss art collector and scion of Germany's Thyssen steelmaking empire. The baron, who died in 2002, sold his collection to the foundation in 1993 at a fraction of its $2 billion value. The disputed Pissarro is valued at $20 million. An attorney for the foundation, Thaddeus Stauber, said the appeals court decision didn't address the merits of the case and "does not ... lessen the Foundation's expectation that once the complete historical record is presented that the claim will be dismissed." Two of the 11 judges sitting on the "en banc" panel dissented, including Chief Judge Alex Kozinski. They expressed misgivings about dissenting because of the genocidal crimes of the Nazis and their view that Cassirer was "a most sympathetic claimant." "But two wrongs do not make a right," the dissenters concluded, saying the painting was illegally seized by the Nazis and that to hold Spain responsible would create another injustice. This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
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