“Boule: A French game with deep cultural roots - Earthtimes” plus 1 more |
| Boule: A French game with deep cultural roots - Earthtimes Posted: 01 Sep 2010 08:00 PM PDT Paris - The capital city of the game of boule has just 2,000 inhabitants. Saint-Bonnet-le-Chateau is home to the Obut family, who make about 300,000 top quality boule balls every year -« 70 per cent of the entire global market."Most of our business is done in the summertime," says Romain Souvignet, the marketing director and grandson of the company founder. "The finer the weather, the more boule we sell."The game of boule can look back on a long tradition in France. About 40 per cent of French people play petanque, the most common form of boule, at least once a year. Saint-Bonnet-le-Chateau can claim to be at least partially the home of the game.The rules of petanque are simple: two teams alternately cast their steel boule in order to get as close as possible to the jack - a small, wooden ball. The team with the boule closest to the jack wins a point. The first team to get 13 points wins the match.The Obut family employs 120 people in the town close to Lyon and manufactures approximately 300,000 boule from 4,000 tons of steel annually. The firm was founded by a metalworker, Robert Souvignet, in 1955 and sends its products to sporting goods shops around the world. At its height, the company had a staff of 180 but in the mid-1990s competition increased and it was forced to scale back."Our biggest competitors are the Chinese," says Souvignet. The Chinese produce sand-filled balls of a lower quality but at a much cheaper price to the customer. "Professional players don't use them but tourists and hobby players often don't notice the difference."A boule set made by Obut with three balls can cost up to 338 dollars. What you then have is a rust-free set with your name engraved on the boule. Souvignet has ruled out switching production abroad to push down costs. "Petanque is a classic French game whose history must be retained in this country."About 600,000 people in France are members of 76 clubs around the country. Petanque is even on a list of games being considered by the International Olympic Committee for inclusion in the Olympic games.Boule also has its friends in the world of fashion. Designer Karl Lagerfeld organised a tournament in Saint Tropez this summer with teams made up of celebrities. This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
| NAMIC Announces Winners of the 2010 Excellence in Multi-cultural Marketing Awards - Yahoo Finance Posted: 26 Aug 2010 02:59 PM PDT Press Release Source: NAMIC On Thursday August 26, 2010, 6:03 pm EDT NEW YORK, Aug. 26 /PRNewswire/ -- The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA). Held in conjunction with the Annual NAMIC Conference, the awards competition showcases marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets. The 24th Annual NAMIC Conference will take place September 14-15, 2010 at the Hilton New York in Manhattan as part of Diversity Week. (Logo: http://www.newscom.com/cgi-bin/prnh/20060705/NYW092LOGO ) (Logo: http://photos.prnewswire.com/prnh/20060705/NYW092LOGO ) The EMMA competition recognizes the cable industry's commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaign. Entries submitted within each category were judged within two divisions: Cable Companies/Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category. Time Warner Cable and Time Warner Cable Los Angeles each earned four first place wins to lead the Cable Companies division. Cox Communications garnered first place honors in two categories. Cable Companies taking first place honors in a single category included Cablevision and Comcast. HBO and Turner Entertainment Networks led the Networks/Industry Suppliers division with three first place finishes each. IFC garnered two first place wins. Networks/Industry Suppliers garnering first place wins in a single category include BET Networks, Eclipse Marketing Services, Inc., International Media Distribution, MTV Networks, mun2 and TuTv. "The cable industry is committed to connecting their brands with an increasingly diverse audience," said Daphne Leroy, vice president of Marketing and Communications, NAMIC. "We are pleased to honor the latest group of EMMA winners for demonstrating exceptional efforts to reach multi-ethnic consumers through focused, highly creative, multi-platform marketing strategies." Ernesto Jerez, baseball play-by-play commentator for ESPN Deportes, will serve as host of the Excellence in Multicultural Marketing Awards ceremony scheduled for Tuesday, September 14 from 4:15 p.m. to 5:45 p.m. EDT. In addition to the EMMA winners' presentation, this "Hot Topics" session of the Annual NAMIC Conference will feature a panel of 2010 EMMA judges including Will Arredondo, director, Consumer Marketing, Fuse TV; Vicky L. Free, vice president, 360 Consumer Marketing, Cartoon Network & Adult Swim; Philip Polk, director, Segmentation Marketing, Cox Communications; Joseph Schramm, managing partner, Schramm Marketing Group, Inc., and Lisa Skriloff, president, Multicultural Marketing Resources, Inc. Moderated by Seth Arenstein, assistant vice president and editorial director of CableFAX Group, the discussion will focus on marketing expertise, highlighting EMMA successes and identifying areas of opportunity in producing culturally-relevant marketing programs that achieve results. The NAMIC Multi-cultural Marketing Committee, a consortium of the industry's leading multi-cultural marketing experts, produces the Excellence in Multi-cultural Marketing Awards. The Excellence in Multi-cultural Marketing Awards are sponsored by ESPN Deportes. CableFAX is the exclusive media partner. For more information on the 24th Annual NAMIC Conference and the Excellence in Multi-cultural Marketing Awards, contact NAMIC at 212-594-5985. Online registration for the 24th Annual NAMIC Conference can be accessed by visiting http://www.namic.com. Group registration is available for companies wishing to send multiple employees. The complete list of winners of the 2010 Excellence in Multicultural Marketing Awards follows. 2010 EMMA WINNERS CABLE COMPANIES DIVISION Case Studies / Campaigns First Place Title: Lo Mejor On Demand Company: Time Warner Cable Agency: Castells y Asociados Advertising First Place Title: timewarnercable.com/espanol Web Rebuild Company: Time Warner Cable Agency: Castells y Asociados Advertising Second Place Title: El Mix Launch Strategy - Cox Communications Company: Cox Communications Second Place Title: Celebrity Campaign Company: Cox Communications Agency: PM Publicidad Third Place Title: A Capella Acquisition Campaign Company: Comcast Agency: Firefly Third Place Title: TWCLA World Cup Campaign Company: Time Warner Cable Los Angeles Marketing Tactics: All Other Media First Place Title: Direct Response Triple Play "Beauty Salon" Company: Cablevision Second Place Title: Direct Response Triple Play "Fun-house" Company: Cablevision Agency: GlobalWorks Marketing Tactics: Digital First Place Title: timewarnercable.com/espanol Web Rebuild Company: Time Warner Cable Agency: Castells & Asociados Advertising Marketing Tactics: Direct Mail First Place Title: Celebrity Campaign Company: Cox Communications Agency: PM Publicidad First Place Title: GMA Pinoy and GMA Life Launch Postcard Company: Time Warner Cable First Place Title: Filipino Package Upgrade Direct Mail Company: Time Warner Cable Los Angeles Agency: ES Advertising, Inc. Second Place Title: Cox lo hace facil para conectar Company: Cox Communications Second Place Title: El Mix Company: Cox Communications Agency: PM Publicidad Marketing Tactics: Grassroots First Place Title: TWCLA HD Outreach Program - Retail Events Company: Time Warner Cable Los Angeles Agency: Acento Second Place Title: Cox, tu amigo en la comunidad Company: Cox Communications San Diego Marketing Tactics: Print First Place Title: Filipino Package Launch Print Ad Company: Time Warner Cable Los Angeles Agency: ES Advertising, Inc. Second Place Title: Comcast - South Asian Xfinity Q1 Campaign Company: Comcast Agency: Ameredia Inc Marketing Tactics: Radio First Place Title: Comcast Polish Gift with Purchase Campaign Company: Comcast Agency: Ameredia Inc Marketing Tactics: Television First Place Title: Granddaughter - Cox Communications Company: Cox Communications Agency: Doner First Place Title: TWCLA HD Outreach Campaign - Media Interviews Company: Time Warner Cable Los Angeles Agency: Acento Second Place Title: Chinese Market Infomercial Company: Time Warner Cable Los Angeles Agency: ES Advertising, Inc. Third Place Title: August 2009 Nuestra Tele Basico Launch TV Campaign Company: Time Warner Cable Agency: Acento Los Angeles NETWORK INDUSTRY SUPPLIER DIVISION Case Studies / Campaigns First Place Title: Cox Las Vegas Filipino On Demand Launch Marketing Case Study Company: International Media Distribution First Place Title: The Chicas Project: Season 4 Company: mun2 Second Place Title: Latino Student Athlete of the Year Scholarship Company: Fox Networks Agency: Daily Planet Second Place Title: Channel One Russia Comcast Philadelphia Launch Campaign Company: International Media Distribution Agency: Ameredia Inc Second Place Title: Happy Mother's Day Makeover – Reinvent Yourself Campaign Company: Olympusat Third Place Title: BET Awards 09 Company: BET Networks Agency: Harmelin Media Third Place Title: CNN Presents: Latino In America Company: CNN Third Place Title: ESPN Deportes and Time Warner Cable – NYC Dominican Baseball Campaign Company: ESPN/ESPN Deportes Agency: ConceptOne Third Place Title: Way Black When Company: TV One Third Place Title: Bandamax Launch Campaign Company: TuTv Marketing Tactics: All Other Media First Place Title: Epitafios Season 2 Press Kit Company: HBO First Place Title: Bollywood Hero Company: IFC Marketing Tactics: Digital First Place Title: BET Honors 2010 Company: BET Networks Agency: Harmelin Media First Place Title: Unmistakable Campaign Company: HBO Second Place Title: Epitafios Season 2 Microsite Company: HBO Marketing Tactics: Direct Mail First Place Title: Nexos Latinos™ TWC NYC Acquisition/Upgrade, Winter 2010 Company: Eclipse Marketing Services, Inc. Agency: Eclipse Marketing Services, Inc. First Place Title: Unmistakable Campaign Company: HBO Second Place Title: Comcast GMA Life TV Upsell Marketing Tactic Company: GMA Network, Inc. Second Place Title: TV JAPAN Comcast SF Bay Area Free Preview Direct Mail 2009 Company: International Media Distribution Agency: TD Wang Third Place Title: TBS Lopez Tonight Direct Mail Company: Turner Entertainment Networks Marketing Tactics: Diversity Awareness First Place Title: TNT HawthoRNe Inspired Connections Company: Turner Entertainment Networks Marketing Tactics: Grassroots First Place Title: TNT HawthoRNe Mocha Moms Screenings Company: Turner Entertainment Networks Second Place Title: BET Hip Hop Awards 2009 Company: BET Networks Agency: Power Moves Inc. Third Place Title: The Mo'Nique Show Company: BET Networks Agency: Brand Marketers Marketing Tactics: Out of Home First Place Title: TBS Lopez Tonight OOH Company: Turner Entertainment Networks Second Place Title: Bollywood Hero Company: IFC Agency: Saavn Marketing Tactics: Print First Place Title: Bollywood Hero Company: IFC Agency: Saavn Second Place Title: Comcast GMA Life TV Upsell Marketing Tactic Company: GMA Network, Inc. Third Place Title: Bring Love Home for the Holidays – TFC Holiday Gift With Purchase Print Ad Company: International Media Distribution Marketing Tactics: Radio First Place Title: Bandamax Vicente Fernandez Concert Sweepstakes Company: TuTv Second Place Title: Comcast Hispanic SBN Scoreboards Company: Ameredia Inc Agency: Ameredia Inc Marketing Tactics: Television First Place Title: MTV Tr3s Census 2010 Company: MTV Networks Agency: MTV On-Air Promos, Voto Latino Second Place Title: US Census: Dora PSA Company: MTV Networks Second Place Title: De Pelicula El Santo DVD Giveaway Company: TuTv Third Place Title: Asians Aloud Company: HBO About NAMIC NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC is comprised of 2,000 professionals belonging to a network of 18 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation's communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information on NAMIC, visit http://www.namic.com. This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
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